Principles of Marketing 17th Edition
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What's New in Seventeenth Edition?
We have completely revised the seventeenth edition of the Marketing Guidelines to reflect key trends and forces influencing digital marketing in terms of customer value, engagement, and relationships. Here are some of the key and ongoing changes you'll find in this edition. The Seventeenth Edition adds new coverage in the areas of traditional marketing and on trending and fast-moving topics like interactive marketing, mobile devices and social media, big data and new marketing analytics, internet of things, omnichannel marketing and distribution, co-creation and customer empowerment, real-time listening to customers and marketing, creating brand communities, content marketing create and promote native, BtoB social network and sell on social networks, earn money social media, tiered and dynamic pricing, consumer privacy, sustainability, global marketing and more.
• This new version continues to build on the framework of customer interaction, creating direct and ongoing customer engagement in brand education, brand conversations, brand experience and brand community. New insurance and freshly transparent examples Text for the latest tools, practices and development. See Specifically Chapter 1 (Refreshing part of customers' participation and today Digital and social media and marketing consumption); Chapter 4 (Large Data and Real-time search to get more profound customer ideas); Chapter 5 (Create a social impact and a customer community through digital and social media marketing); Stories 9 (brain of customers and developing new fifth products); Chapter 13. (Omnical Retail); Chapter 14 and 15 (Marketing personification and native content Advertisement); Chapter 16 (Selling social force); and chapter 17 (online digital, online, Social media and mobile marketing). • No marketing area changes faster than online and other social media Digital marketing technology. Follow digital concepts, technology and Practice has become an absolute priority and a major challenge for current marketers. The seventeen version of marketing principles provides a refreshing way completely refreshed Insurance of these explosive developments in all chapters - from online, mobile connections, And social media engagement technologies are discussed in Chapters 1, 5, 14, 15 and 17 .To "listen real-time" and "big data" search engines in Chapter 4, real-time motivation Prices in Chapter 11, Retail Omnichannel in Chapter 13 and Social Sales at Chapter 16. Part of Chapter 1 on the digital age: online, mobile and social Marketing introduces exciting new developments in digital marketing and social media. Then part of Chapter 17 on direct, online, social media and mobile marketing dig deeper into digital marketing tools such as online websites, social networks, mobile devices ads and apps, online videos, email, blogs and other digital platforms that engage consumers Anytime, anywhere via Internet-connected computer, smartphone, tablet televisions and other digital devices. • Seventeenth Edition continues to follow the rapid evolution of marketing communication and marketing content creation. Marketers are no longer simple create integrated marketing communications programs; they participate customers and media to organize customer-focused marketing into paid, owned, Earn and share media. You won't find much of the latest information on these important topics in any other marketing text.
• The Seventeenth Edition of Principles of Marketing continues to refine its innovations Study design. Integrated and active text presentation that includes learning improvements like captioned chapter opening story, chapter opening objective overview, author's explanatory comments on key sections and figures of the chapter, and Facts Featured Marketing provides in-depth examples of helps bring marketing together within a sustainable marketing framework. Between, Regular discussions and examples show how sustainable marketing entails socially and ecologically responsible actions that meet both immediate and future needs of customers, businesses and society as a whole.
Book Title : Principles of Marketing 17th Edition
Authors : Philip Kotler and Gary Armstrong
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